Meet Bri
The Backstory
My name is Briana and I created Beard Addict in March of 2020. What started out to be a fun personal experiment for someone in my life, turned out to be an unexpected journey of sharing my creation with the world!
The Beard Addict
Backstory
Since 2013, I’ve been a dedicated hairstylist, with a passion for men’s grooming taking center stage in 2015. When beards made their comeback around 2016, they naturally became part of my daily work and life. I always recommended the brand sold at my salon, but over time, its single scent grew stale. That’s when I decided to create something better and something personal.
Using premium ingredients like East African Shea Butter, Cocoa Butter, Beeswax, and nutrient-rich carrier oils, I set out to craft a beard balm with zero chemicals and 100% organic quality. With surprisingly little trial and error, I developed a formula that outperformed store-bought products. After testing it on my then-boyfriend, I realized I had created something special. It softened and detangled even the thickest, most stubborn beard areas, especially under the chin.
In 2020, with some online selling experience already under my belt, I took a leap and launched my own line. I never imagined how far it would take me. The feedback has been overwhelming as customers say it works better, smells better, and feels better. Many have shared how it brightens their day and even lifts the moods of those around them.
What started as a personal solution has grown into a community. Loyal customers feel like family, and the friendships formed around the world have been a true blessing. It’s my joy and honor to create these products for you and I’m so grateful to be part of your grooming journey.
Thank you for reading!